Organize Links Around Questions, Not Formats

Organize Links Around Questions, Not Formats

Someone looking for a template may not know whether you filed it under “Downloads,” “Design,” or “Getting started.” Categories help only when they match the way readers think about their next step. Organize around the question they came to answer, not just the file type you happen to publish.

Start With Reader Intent

Look at the resources you already have and ask what someone would be trying to do when they need each one. “Plan a project,” “Check a decision,” and “Learn the basics” can be more revealing than broad labels like “Articles” or “Tools.” The right names depend on the material, so resist adopting a category system before you have reviewed the collection.

A resource can fit more than one topic, but that does not mean every card needs a row of tags. Choose one primary category for browsing, then use the title and description to explain secondary context. This keeps the directory scannable without hiding what a resource is about.

Use Search and Categories Together

Search is useful when someone knows a term, tool, or title. Categories are useful when they know the general area but have not settled on a specific destination. Keep both paths visible, and make sure category choices filter the same set of published resources rather than sending readers to disconnected lists.

A category label should set a clear expectation for what appears after the click. If two categories lead to nearly identical results, merge them or rename them so the distinction is meaningful. If a category contains only one item, consider whether it belongs in a broader group until the collection grows.

Let the Collection Guide You

Categories are part of the content, not a permanent menu carved in stone. As new resources arrive, revisit the labels and move entries when the collection’s shape changes. A simple, reorderable structure makes it easier to put the most useful paths first without rewriting every resource page.

Test the directory with two starting points: a reader who knows exactly what they want, and one who only knows the problem they are trying to solve. If both can find a sensible path, your search and categories are working together. Build the structure around that experience.